Archive for April, 2007

Monday, April 30th, 2007

Own It

Remember how simple it used to be? Ok, so not of all you are that old….but if you are 35+ or maybe 40, you remember. Not that we thought it was so easy then. We still screwed up, drowned in complexity and complained like mad that “it wasn’t Rocket Science, come on!”

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Posted by David on 04/30 at 01:35 PM
Monday, April 23rd, 2007

Questions

I need your help!

Our business is about listening, right?

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Posted by David on 04/23 at 02:06 PM
  • Never ask a question if you arent ready for the answer --
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    Posted by david sable on 2007-04-25 17:08:52
  • Even the right question needs to be asked carefully. If it's uncomfortable for the client, she may stop coming for guidance. But then one might say, "That isn't the right question then!" Maybe that depends on whether the client is ready for the answer.
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    Posted by Vladimir Leonov on 2007-04-24 17:14:26
  • "Forty-two!" yelled Loonquawl. "Is that all you've got to show for seven and a half million years' work?" "I checked it very thoroughly," said the computer, "and that quite definitely is the answer. I think the problem, to be quite honest with you, is that you've never actually known what the question is." -- Douglas Adams And this is probably the most definitive ...
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    Posted by Glenn White on 2007-04-23 16:46:12
Monday, April 16th, 2007

Jumping on Tables

Do you reach out? By that I mean do you scour the Wunderman Network, the WPP Network, or the world for help; new ideas; challenging thinking, innovation, recipes, or expertise? Why not? We cover the world no?

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Posted by David on 04/16 at 03:05 PM
  • Critical points -- expertise is, in fact, a sum total of what you know in and out of the job. If you have an area that you can contribute to -- shame on us if you are not utilized and shame on you for not letting people know. I always beleive experience gained outside of our business and network creates ...
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    Posted by david sable on 2007-04-19 13:01:29
  • Couldn't agree more ... "The sum of the parts is greater than the whole".
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    Posted by lynn williams on 2007-04-17 03:42:14
  • Becoming a Marketing Engineer: Positioning yourself in the centre, constructing, inventing and drawing together unique elements and applying them to a practical solution. The creation of “Spands” a network of complimentary brands that span an entire customer segment brought together by a group of experts in their individual fields. Like the Engineer it requires one who has the imagination, the vision ...
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    Posted by Wayne Stevenson on 2007-04-16 23:40:07