Harold Burson always answered his own phone. He encouraged us to do the same. “Clients pay to speak with you” – not with layers of gatekeepers…was his lesson.
Archive for May, 2008
Tuesday, May 27th, 2008
The Box
- 10 Parenting Tips For All New Parents...
[...] If you are like most parents, you probably want to raise healthy, smart kids. You may already have some thoughts on how to accomplish this. Here are some parenting tips that will help parents ensure their babies develop to their full potential. O... Read more >
- Now think about how Facebook has changed the notion of friends -- we had a few friends growing up -- now we have thousands -- whar are friends for?? Read more >
- I love that proverb - but thought i had the ownership of it outside of Italy!....it's so true. You can never have too many friends - except on Facebook. Read more >
Monday, May 19th, 2008
Putting Up
“Simply the Best:” The theme for a Global Marketing Leaders Event organized last week by one of our clients.
- Nixon's silent majority? The deciders of many a contest -- across cultures; countries; divides
- Yes Stephen, but I don't see many who are conspicuously mediocre. Way back when I was an academic, there were students who sat down the front and others who sat way up the back. Neither mob was in the mediocre band - many became friends. But the mob hiding in the middle of the class were always in my sights. ...
- "They keep creating new ways to celebrate mediocrity" - Bob Parr "Everyone's special" - Helen Parr Dash's Corollary: "Which is another way of saying no one is" "Everyone can be super. And when everyone's super...no one will be" - Buddy
Monday, May 12th, 2008
Outcomes
The marketing battlefield is littered with the bones of “elegant” strategies that translated into brilliant creative, that won big awards, that drove no business, that caused the client to change agencies, and you know the rest….
- I took my first mortgage loans when I was 25 and that aided my business very much. However, I require the bank loan once again.
- Business Outcomes is clearly the driver of IT today and the focus of our client HP’s whole approach to the market. Business Technology and oppossed to just IT. The implication is a metric based on the drivers of the business as oppossed to metrics based on monitizing 3rd party web vendors.Downtown Toronto lofts
- love the site. http://www.artofapproaching.com
