The word I've always used for this is "frictionless." Decreasing the intellectual overhead to a decision or action. Every time we make a customer or prospect figure out how to do something, whether it's make a purchase, indicate a preference, or engage further with us, we introduce a potential barrier to that action, which not only decreases the number of people performing that action, but it also leads to user frustration and customer dissatisfaction. While purchasing online, how many times have you said "Why is it so hard to give these people my money?!" How many times did you throw up your hands and say "forget it?" How often has that happened at Amazon? Think frictionless. Last, don't assume that "frictionless" for the user means "simple" for us. It often takes remarkably complex data and algorithms to make things very simple for the user....

A quote I often use with my clients is, "simple doesn't mean easy." Arriving at a simple solution often takes more time and more thought than a complex solution. And few organizations have the patience to achieve simplicity. It's an ongoing quest.

Simplicity: toothbrush, umbrella, bicycle.

And, normal isn't normal. This normality loop has been closed. We are all individuals.

Your thoughts on emails and well-crafted messages had me thinking. Today, I receive more and more emails written entirely in small letters (of course, now we call it lowercase), without any punctuation whatsoever. Sometimes it's difficult to gauge where one sentence ends, and another one begins. When I point this out to my friends and colleagues, they tell me that that's how everyone writes emails these days.

and there you go! On the other hand Mark Twain, famous American Author, once said that he didnt trust anyone who could only spell one way...

This reminds me of a definition of 'quality' I once heard (I believe it was attributed to Marshall Field) .. "Do the right thing, at the right time, in the right way". In a restaurant, I could be served the most perfectly cooked steak ever grilled, with the fastest service possible, along with the most incredible presentation of the dish... the problem is that I ordered fish. The consistent delivery of the three 'rights' is what our clients expect, and what we should expect of ourselves.

Great analogy -- works with marketing too -- the greatest program can get you trial but a crappy product will not get you a customer

I would prefer the Steak, if the fish is a wrong choice.

You go to a restaurant and the waiter asks what you would like as a side dish. You scan the menu and order potatoes. Your potatoes arrive, but then you notice the person next to you has French fries. Now, if the waiter had told you about the French fries you would have ordered them. Frustrated, you call the waiter back and say that you want French fries instead of potatoes, but the waiter says that it is too late and that you will have to pay extra for French fries. You don’t want to pay extra, so you grumble that that the potatoes are fine, slag off the service to your partner, and when it comes to pay the bill you don’t leave a tip. You then leave the restaurant dissatisfied and go to the chippy next door, vowing never to go to that restaurant again because all you really wanted for dinner was French Fries. Perhaps sometimes it’s good to show people the fries when all they asked for is a potato?

interesting! But Im opening a fallafel stand....