;-) David, and that is why last week at the Prague Summit, Mark Taylor and I came clean on our new business initiative. AME, Wunderman's Adaptive Marketing Engine, is not rocket science but it is a whole new voyage. We look to provide end to end Realtionship marketing "Out of a box". We believe that our products need to be packaged and sold to a group of clients out there who don't know or understand the full extent of our service offerings. Bundled into the right size solutions, we can provide a data cleansing and campaign management solution that is Credible, Understandable and most importantly Buyable. Whilst we need to remember that we should be pragmatic and client focused. So our drive is New Business, extending old business and provision of services on a common platform. I know that with the help of our offices, that AME will greatly assist our offices to deliver another great year for Wunderman across the globe.

Why is it that some go where others do not? It comes down to Maslow's Hierarchy of needs: some people in this world simply don't have the same opportunities to 'explore, be curious' as others do. 'Curiosity' also requires 'time' and 'energy'. I agree that it is important to be 'curious'. What about starting a new Wunderman initiative - the 'buddy-system'(one-to-one - where junior staff team up with a senior counterpart (not from the same department)- they have regular meeting sessions (once a fortnight), where the junior staff member has the opportunity to 'explore' concepts, ask tricky questions, flag up issues and equally the senior staff member can discuss ideas with that person. Such a system does operate within other organisations and is very successful in not only generating new ideas but also keeping staff content and pro-actively avoiding 'problems' from occurring.