If some clients' process charts were stretched across the width of our lobby, the box for creative would occupy about the space of a cigarette packYoutube

Hi, interesting post, that is what I am thinking about so much often going with initiative to my Client. For sure, I am a real wine lady in spite of I don't drink wine at all! :)

Thanks for the suggestion. ;) izlekop

youtube thanks a lot

:bug: That's the danger of technology. That's why I like to leave my cell phone at home so I can "survive" for a couple of hours without it, and that's why I haven't set up the internet at home jet. I think we're living the communications revolution, but, am I the only one who is a little scared? will we be able to survive without it when it is not available? I hope so!

you've hit on one of my bugaboos (to continue the word theme here). sometimes working on a computer allows us to believe we are doing something when in fact we haven't come up with a compelling idea that will drive action — we simply have some interesting techniques or a nice layout. i'm at my happiest when i see people starting an idea with a paper pad, and once it's clear, seeing how is can be made stronger by execution via technology. call me old fashioned. better yet, to pick up on w.c. fields, order me an old fashioned.

Creativity is one of the victims of technology, not only in advertising, but in many art forms. Great ideas are very difficult to see now days because we are distracted by spectacular skills of art directors who use their computers prodigiously creating beautiful images. But our business is all about ideas, ideas to sell our clients products, and even if we make them look good (that’s the idea) we also need to be profound or hilarious or emotional in our message. Movies are having the same problems, it’s very difficult to find a good movie that is not filled with special effects that cover the poorest of scripts. So we should go back to the basics in our creative process, let the good ideas flow and finally let the computer help.

Like Mark Horn, i too feel happy working with my pen and writing pad. I never tire of telling creative people that the greatest computer is in your head. Solve the problem there, figure out the what and the how of the communication there, put it down on a writing pad and then hit the PC... you will end up achieving more.