David? Are you crazy Dis is advertising and you make no sense! That is why your shop has the worst creative rep than any other major direct shop in the US.

What do clients want from us - freshness, sparkle, originality. Sure. I see that. That's the holy grail from which client's expect to drink when they hire us. Here's a different angle. They want us to make the tough decisions, to establish priorities, to tell them NOT to do something when they are unwilling to make those decisions. Clients need us to be experts even when we don't necessarily have the answers. Tough place to be, but I find that everyday. So it's being bold, take a step forward with no guarantees, but always taking a stand. Rob digital planning director - Wunderman Irvine

you could not be more right and it seems to me that is what Dylan was saying -- there are never guarantees -- ever -- where would teh Human race be if our forebearers hadnt taken the risks --