Monday, July 30, 2007
Scratch
Simplicity is all the rage. And although the principle of KISS – Keep It Simple Stupid – is as old as the hills, simplifying life is becoming a movement.
...so, thoughtful reduction. How simple can you make it? How complex does it have to be? Couldn't agree more, keep things simple, life is complicated enough.
Posted by Lisa Cook on 2007-08-01 09:47:48
Good design is all about simplicity; the best chefs let the food do all the talking; its is not about minimalism -- just simplicity
Posted by david sable on 2007-08-03 14:43:40
Think about art: Miró is one of the most famous artists in spain. How he became famous: with simplicity. Taking the drawing style from kids and using this style to explain complicated problems from our society. If you want to explain something difficult: be clear. Our clients said many times: "ok, I like it but...¿how can i do it?
Posted by Nacho on 2007-08-17 10:18:53
Monday, July 23, 2007
Magic
Magic. You know…the old fashioned Abracadabra; Shazzam; Riddikulus...wand waving; wizardly-type magic. And no, despite the big global news about Harry Potter, he is not the subject of this note – but he will be as soon as I finish the book…
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Posted by huynu on 2007-11-12 01:59:27
Monday, July 16, 2007
Suckers
Someone once said “A sucker is born every minute.” (There is a big dispute about the quote’s attribution, so I will leave that to you to find out.) There is certainly enough evidence around the world to suggest this is true. And, I would posit that in the age of the Internet and fairly instantaneous communication the minute might even be halved!
Well, advertising is the art of persuasion. I think Eddie Izzard summed it up quite well when you are in the supermarket deciding on what to buy -do you buy the "standard" jar of jam or do you buy the jar of jam supposedly made by "groovy" people, in a "groovy" jar made with "groovy" fruits...
Posted by Lisa on 2007-07-16 14:18:49
I groove....
Posted by david sable on 2007-07-16 18:35:21
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