Monday, June 26, 2006
Canned
Can you really Cannes creative work? By that I mean: are there or can there ever be objective measurements of what makes one product inspired and another pedestrian? Or is it all subjective, as in “beauty is in the eyes of the beholder?”
Can we apply a metric to creativity and validate a dimensional scale? Or, by definition, do we diminish our thinking by creating linear judgments for a product that is produced by muse and synapse?
If some clients' process charts were stretched across the width of our lobby, the box for creative would occupy about the space of a cigarette packYoutube
Posted by units on 2008-06-11 11:44:17
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