Monday, March 24, 2008
Content
Content? I don’t mean are you… I mean where do you stand on its importance in today’s world of user generated content, declining audiences (or are they) for mass distributed stuff and the fragmented society we live in.
Do you know what the most watched video is on YouTube? Are you curious?
Thank you. That's an important message. One of the lessons I got from that is to pay attention to the content of the substrate, that is: where you're airing your message. That dance on You-tube may be the most watched item in the world, but it's mindless entertainment. You might want to try to sell munchies there, but it's not a place to flash a message from a Presidential candidate. I also was [and never cease to be]amazed by Ben Franklin. Who'd have thought that he studied Talmud??? ["Ethics of the Fathers", otherwise known as Tractate Avot, chapter 4, mishna 1}
Posted by Louis Lipsky on 2008-04-06 16:44:04
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