finally, a wunblog / and this for the topic / well thought of ! and another example of "the better=improving the good"

"Feel the fear and do it anyway" - I think it is a mind-set thing, there are business people who are 'yes-people' for a simple, boring, no-risk, stand-still approach to business - the 'dinosaur companies of this world' and there are a small proportion of people who are willing to put their head above the parapet and say what they think and why. It is these people who will drive the business forward. People will find their 'bravery' to speak up more if the company culture is condusive to such an environment.

It's true... 'Computers are dumb.' Until the communicators move into a new medium that medium doesn't reach it's full potential. It happened in Mail - where it was more important you knew 'the formula' than anything insightful about your audience. It happened in Online - where the early agencies were all technicians. And it will happen with the next new medium - whatever that may be. It's only when we see the human face that any medium becomes powerful. And yes, many clients are fearful of change. But can we really blame them. Change is scarey. Change causes problems. Whenever they change the train timetables in Sydney it's lead story on the news. And agencies are not immune. What's the first thing that happens with a new CMO? They throw out the old campaign. They put the business up for pitch. They challenge the status quo. Agencies hate that. The only answer is to embrace it. To help our clients cope by leading them gently by the hand. Take out as much of the risk. Start with small steps. Yes, change can be scarey. But if you're not moving forward then you're standing still.

Peter Drucker never faced Cylons. Or maybe he's a Cylon agent.