This reminds me of a definition of 'quality' I once heard (I believe it was attributed to Marshall Field) .. "Do the right thing, at the right time, in the right way". In a restaurant, I could be served the most perfectly cooked steak ever grilled, with the fastest service possible, along with the most incredible presentation of the dish... the problem is that I ordered fish. The consistent delivery of the three 'rights' is what our clients expect, and what we should expect of ourselves.

Great analogy -- works with marketing too -- the greatest program can get you trial but a crappy product will not get you a customer

I would prefer the Steak, if the fish is a wrong choice.

You go to a restaurant and the waiter asks what you would like as a side dish. You scan the menu and order potatoes. Your potatoes arrive, but then you notice the person next to you has French fries. Now, if the waiter had told you about the French fries you would have ordered them. Frustrated, you call the waiter back and say that you want French fries instead of potatoes, but the waiter says that it is too late and that you will have to pay extra for French fries. You don’t want to pay extra, so you grumble that that the potatoes are fine, slag off the service to your partner, and when it comes to pay the bill you don’t leave a tip. You then leave the restaurant dissatisfied and go to the chippy next door, vowing never to go to that restaurant again because all you really wanted for dinner was French Fries. Perhaps sometimes it’s good to show people the fries when all they asked for is a potato?

interesting! But Im opening a fallafel stand....