Monday, December 12, 2005

Loo

No more BTL, right? NEVER! No more terms and orientation that refer to us and our work process… It’s all about the consumer, right? Sounds good, but what else can we learn from this?

Here is a thought that you have heard before: Bill Gates has said that Microsoft has never been successful in changing behavior. Success has been explosive, though, in enhancing behavior, servicing needs and making work and life easier or more efficient. And, if we really understand the totality of the consumer experience, the Customer Journey, the daily grind, or whatever you want to call it, all becomes clear.

Sure, I can go online and do all sorts of things like shop, chat to friends, find information, read, get the news or the weather… see where I’m going? I can read Harry Potter, the Hard Cover edition, which I might have bought (or pre-ordered) on Amazon. Or maybe I stood on line at midnight with my kids to buy at the bookstore for the experience. 

Read on...>>

Posted by: jim on 12/12 at 11:42 AM
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