Monday, March 10, 2008
Marcom
Marcom. Marketing Communications. Schools of Communication. Communication Technology. Courses in Communications. Often culminating in “What we’ve got here is a failure to communicate.” (Guess the source.)
So what is communication or communications all about? And why does it so often fail?
Strother Martin in Cool Hand Luke.
Posted by Matthew Gyulay on 2008-03-10 15:35:25
When a lot of people mention Information Theory (Claude Shannon's contribution to C20), they think of comms channel capacity and number of bits per second. What Shannon was developing at a deeper level was Information = what changes beliefs and expectations (in the receivers, ie, other people). Specific beliefs and expectations, not how many words it was, but what influence it had. I'd say comms is (are) the skills of achieving that influence. Failure = a skills gap or an awareness gap about the receiver. Tom.
Posted by Tom Osborn on 2008-03-10 21:13:18
The important question to ask is why do we have conversations in the first place - why do we need them? To build strong reliable relationships - to belong. Relationships don't suddenly blossom, they blossom one conversation at a time over time. Relationships don't suddenly fail, they fail one conversation at a time over time. So the answer to your question - why do communications fail so often - is because conversations need to build on each other, be relevant, be consistent, be true, be worthwhile. Without these elements, failure will loom.
Posted by Lisa Cook on 2008-03-17 09:45:51
RECENT POSTS
- Did you ever laugh at a new idea?
- Where do ideas come from?
- Are you a Creationist?
- Network
- History
- The Box
- Putting Up
- Outcomes
- Celebs
- CPM
TAG CLOUD
social networking intuitively clearly nature complex
ARCHIVES
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- COMPLETE ARCHIVES

