Thanks for this point of view and for asking questions that some of us indeed struggle to come to terms with over the weekend. To me it is clear that 'business as usual' does temporarily not apply. At the same time frenzy means opportunity. Taking a risk means accepting consequences. In this case each of the players played their cards in a game for which we are still defining the rules. Will we ever have time to define them? Who knows… the beauty of the current playing field are the dynamics imposed on us by, well the playing field itself. I am simply curious to see how it plays out between WPP and Microsoft. I think in the heat of the moment some strategic ramifications of the concluded deals have been overlooked in the process. Is that good or bad? Think that this is slightly out of my zone of influence but I am sure some interesting solution will be found. I further agree with you that Customers Really Manage today. But I think there is another element we tend to overlook. As Michael Schrage rightly puts it in an article recently published in the FT: “The central marketing question confronting brand leaders therefore is not “how can we radically increase customer loyalty?” but “how can we radically increase our own loyalty to customers?” Let’s take a step back for the moment and see how this applies to Wunderman as well. If we are loyal to our customer and consistently strive to deliver the best the customer has all the reasons in the world to be loyal to us. If they choose to do otherwise then we face a tough decision: keep going or let go? Invest or divest? Play down or play up? I think we should cross that bridge when we get there. Even better, hopefully that bridge to cross was built by us to explore new horizons. Let's keep our heads up and practice what we preach and keep that sandwich shop in mind for a rainy day. Thanks, Matt

I'll cut the bread......seriously -- excellent point on customers -- are we loyal to our clients???