Monday, March 03, 2008

More on Insight

More on Insight. Our senses are not uni-dimensional.

Posit this: the 4th dimension is the world of our senses. The place where sight, smell, taste, hearing and touch combine in neural ways.  That is what separates experience from computer simulation - no matter how good.

Think on it.

Customer centricity suggests customer awareness and awareness to me suggests deep human understanding.

Read the following:
http://www.nytimes.com/2008/02/29/business/29cell.html?pagewanted=1&ref=technology

And think on this quote from the article:  “Our job is to be behaviorists and psychologists. We constantly have to be reminding ourselves that we tend to be geek types and our customers are not,” Ehtisham Rabbani, VP product strategy and marketing LG Electronics.

Interestingly there is a growing web business in optimizing web experience through observing user behavior in focus groups and one on one sessions… Think on that.

Again, none of this negates data; analytics; modeling and such – to the contrary – it’s the combination that makes it more powerful.

Either alone is lacking.

But I do believe it has to start with the basic human truths

Technology by itself begins to sound awfully philosophical;

Aristotle maintained that women have fewer teeth than men; although he was twice married, it never occurred to him to verify this statement by examining his wives’ mouths.
~Bertrand Russell

And there you have it!

Posted by David on 03/03 at 11:39 AM
(1) Comments • Permalink

  1. Quickish comment about modelling and analytics: Modelling, data analysis and such don't exist in isolation from humans, perceptions, insights and goals. Models (etc) are there to reflect relationships that can be found by measurement in CRM or survey data. The motivation to even look for those relationships come from people making decisions about running a business. It's for their benefit. Lots of relationships unfortunately (especially responses to unusual situations) are very hard to model, but reasonably easy to guess about. Those guesses improve with experience and having "a good way to look at the situation". Indeed, relationships which are easiest to model are often those a client says "I knew that already". Modelling can sharpen precision, and reveal sneaky but important things in extensive data that aren't apparent to unaided humans. The very least that can be said is that ignorance is the enemy. Tom.

    Posted by Tom Osborn  on  2008-03-10 03:30:40

Page 1 of 1 pages