Makes me think of the constant need for us to operate as a 'team' for our clients, whether within Wunderman, within WPP ... or even a looser affiliation. And even more important is the fundamental requirement for 'team spirit'. Dictionary.com describes this as ‘the spirit of a group that makes the members want the group to succeed”. Contributing for the greater good.

Networks are mathematical abstractions denoting relationships between entities. Pretty dry if you don't love theorems. Networks only start to get interesting when the relationships get clothed in meaning (ie, what they mean to the linked entities), and when activity results in (and throughout) the network because of entities using their relationships. Activity means that entities, or some of them, by using their relationships, get something they want. This might be information, goods, money, control, support, fame and popularity, or even a cup of coffee. This is fairly obvious, especially in retrospect. There's also another kind of activity linked to networks, which is the activity of the network itself changing over time. This change may give or take from the individuals, but it's much more about the network as a whole becoming materially different. Expanding or contracting, and qualitative changes too. WWW, facebook, youtube, and all the baby clones are like this. This activity of the second kind may gain enough momentum that the entities have little choice... Tom.