Tuesday, December 20, 2005
Q&A
You’re sitting in a meeting where the client briefs you and asks questions. You do too. But what questions do you ask?
A scenario we all know: a troubled client with a troubled business – maybe the opportunity of a lifetime. The information comes in torrents, and with the information are questions, important questions that could impact the success and future of the clients’ business, and clearly ours with them. Answers are needed.
Another scenario: internal discussions about the clients’ business or about our own. Questions and the need for answers don’t change…Listening is critical (another subject for another day). Thinking and considered response is obvious. But still, answers are needed, answers to fuel more questions and lead to action.
RECENT POSTS
- Have you been watching?
- Every Dog Hath his Day
- Quote for a dog day afternoon
- A Thought for an August Morning
- Lightning
- Lies
- Advertising Interuptus
- Signs and Portents
- Did you ever laugh at a new idea?
- Where do ideas come from?
TAG CLOUD
idea social networking advertising innovative business technology target creative leadership complex focus relationship imagination clearly idea portrayal marketing client curiosity nature results communication perception intuitively the best conversation
ARCHIVES
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- COMPLETE ARCHIVES

