Weekly Ramble

Did you ever laugh at a new idea?

2008-06-30T15:19:00-06:00

Did you ever laugh at a new idea? Come on…tell the truth! You laughed, thought it was crazy or stupid or whatever, and today, you wish you had thought of it yourself.

Where do ideas come from?

2008-06-23T16:02:00-06:00

Where do ideas come from? Who owns them? Are anyone’s ideas really unique? Can we catalyze for great ideas? Can we really create good new ones?

At first glance, what do you think?

Are you a Creationist?

2008-06-16T15:09:00-06:00

Are you a creationist – a believer in ex nihilo?

Network

2008-06-09T14:04:00-06:00

Network. If ever there was a word misused, overused, misunderstood, bashed, battered, worshiped, idealized and yet generally aspirational, it’s Network.

History

2008-06-02T16:06:00-06:00

Question.

One of the ongoing dilemmas of our industry – balancing the art and the business…. not to mention the science – which should lead to the business – meaning that which is purely creative, combined with the need for serious business outcomes; added to ROI...all of which should lead to more business.

The Box

2008-05-27T14:50:00-06:00

Harold Burson always answered his own phone. He encouraged us to do the same. “Clients pay to speak with you” – not with layers of gatekeepers…was his lesson.

Putting Up

2008-05-19T14:55:00-06:00

“Simply the Best:” The theme for a Global Marketing Leaders Event organized last week by one of our clients.

Outcomes

2008-05-12T14:44:00-06:00

The marketing battlefield is littered with the bones of “elegant” strategies that translated into brilliant creative, that won big awards, that drove no business, that caused the client to change agencies, and you know the rest….

Celebs

2008-05-05T14:23:00-06:00

Privacy. One of the hot topics and burning issues of our time. Bloggers blog on it; conferences conference on it; reporters report on it; governments want to govern on it and…you get the picture.

CPM

2008-04-28T14:59:00-06:00

CPM. The cost of 1,000 of just about anything…in our world the cost of 1,000 viewers/listeners/readers/experiencers… and a monetary metric that has been in use since the first thousand cave dwellers trooped by to look at the paintings…