Monday, June 04, 2007
Scorpions and Frogs
You all know about the scorpion that wanted to cross the river. He can’t swim so he asks the frog to take him across by carrying him on his back. The frog, of course, is reluctant.
In the case of the frog, the question is not of understranding or knowing, the question is of self confidence and courage of convictions. On being asked by the scorpion the frog's immediate response was correct, He says “you will sting me and I will die!” however he was too easily swayed from that which he new to be right. The scorpion is lacking self knowledge and awareness, fooling itself into believing that it will not give in to its primitive instincts. Many corporations understand the need for change and convince themselves of this need and all too often as things become difficult fall back into old ways. Marketing agencies know the correct path, study, discuss and write about theories but when face to face with a client will back down trading courage of convictions and self-confidence for short term profitability, forgetting that loss of reputation and trust is the real sting in the tail.
Posted by Wayne Stevenson on 2007-06-04 23:33:34
Check out the book Blink by Malcolm Gladwell
Posted by david sable on 2007-06-05 11:57:44
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