Monday, October 29, 2007

The Daisy Girl

The Daisy Girl.  Most of us have never heard of her.  I was 10 at the time and do remember…She helped a US President get elected in 1964 – before the Internet, before blogs and before cable.  Called “Peace Little Girl,” the spot ran once yet created a buzz that is still remembered today. 

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Posted by: David on 10/29 at 09:28 AM
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(3) Comments • Permalink

  1. In hindsight, we recognise the good stories and communications and wince at the bad ones. One thing the internet can provide is a way to tell the good from the bad a lot quicker, and avoid some of the blunders (those which mature quickly). T.

    Posted by Tom Osborn  on  2007-10-30 02:16:21

  2. I should add that some of these tracking frameworks (to tell what works and what doesn't) are dangerous. The notion (trick?) is to identify poor comms as soon as possible. The danger is that what looks good in the beginning may end up in tears (eg, driving interest, but not solid behaviour), while some of the best things in life take time to settle in (eg, wine). T.

    Posted by Tom Osborn  on  2007-10-30 06:36:04

  3. Very true -- look at Snakes on a Plane -- huge buzz -- everyone predicted blockbuster becuae of Internet traffic and it was a major bust. Bad movie; bad content...

    Posted by david sable  on  2007-10-30 13:21:03

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