Monday, January 28, 2008
Viral Marketing
Viral marketing. A pillar of the digital world. Check out any new campaign today reported by any of the industry magazines from anywhere in the world. Look at websites. Listen at conferences. Read the experts — amazing how this newly invented form of marketing has swept up everyone’s time and attention.
Interesting article on the subject from Columbia University web site which relates to ‘ pass on rates ‘ demonstrating viral campaigns are more often than not, not actually ‘ viral ‘ at all : http://cdg.columbia.edu/uploads/papers/watts2007_viralMarketing.pdf
Posted by Trevor Attridge on 2008-01-28 17:15:23
Good article -- I love anything that brings a "grain of salt" to an argument.
Posted by david sable on 2008-01-29 15:06:56
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