Weekly Ramble

We have heard it before. No doubt we will hear it again—many times. What is it that clients are looking for?

David, You are raising a question that I’ve been grappling with since I arrived in San Francisco 12 years ago, when I was “boxed” as a technology/interactive writer. I have long struggled to break out of this rigid definition of who I am and what I can do. Thereafter, I’ve seen this “specialization” in every walk - be it wrist specialists who don’t know a thing about the elbow, or electricians who specialize only in a certain type of light fixture and can’t do the other. Today, I’m delighted to be at Wunderman’s creative department, where the philosophy is no longer working into a medium or a category, but into a concept. I respectfully disagree with Mencken’s perspective. Look at Greg Norman – he’s great at golf; he’s great at wine. Thank you for the thought-provoking week-starter. Rohini

Posted by Rohini on 2007-07-09 15:10:47
Greg also makes OK sportswear...or at least gives his name to it -- but still hsi golfing is what drives it all. Having said that you raise a great point -- CONCEPTS -- the beauty of them...media agnostic; integrated from birth; bigger than life -- amazing how often we forget that

Posted by david sable on 2007-07-09 18:05:09

Page 1 of 1 pages