I´m here because is the perfect mix between science and art.

For me it was a question of pace. I began as an architect, and found waiting months, if not years to see the final product was not in line with my personality. I also enjoy the idea creation too much to wait for long periods of time before getting to dive into a new challenge.

Your column reminds me that I went into this business because I liked to write and at least in advertising I could make a living. It also reminds me of one of my first bosses, who said "I hate writing; I love having written." This business generates a very frustrating, crazy and insane environment for people who like to create. But when a seed package lands on my desk and I feel compelled to open it, when I read through the copy and it flows like water, despite the 30,000 revisions no consumer will ever know about, when I go to a landing page and I can't help but move my cursor to the key link—I finally understand what that boss was talking about.

Growing up I became extremely interested in both art and computers. It didn’t take long before I found out that both interests could be pursued at the same time. Back then I was using Harvard Graphics to develop birthday posters for the family. Now I have the pleasure of working with a large team developing campaigns for major marketers. It’s like I never had to grow up, but just found more friends who had the same interest.

Truthfully, I was in book publishing and I wanted to make more money. Which I did. But the more interesting question is why did I stay in this business. One night at 3:00am I was complaining to a coworker about the hours and the demands of the job, and she said, "Yes, but you love the challange." "What makes you think that?" I replied. "Because you're here in the middle of the night, trying to get this job done. If you didn't love the challange, you would've found an easier way to make a living." She has since gone on to making her living in an easier way. I'm still here, trying to get jobs out in the middle of the night. Apparently, I love the challenge.