Intelligence…as in Intelligence Agencies (capital letters all around) seems to be a bit of an oxymoron. You know – this is the spy stuff – once the realm of 007 and sheer brawn – now the center of global scary high tech and sheer brain power – so they think. Listen to this… “It was not an intelligence failure that permitted the Sept. 11 attacks, it was a lack of imagination. The C.I.A., the F.B.I. and the National Security Agency had a lot of data but they failed to connect the dots — or share information” New York Times Tuesday Feb 3, 2009:
http://tv.nytimes.com/2009/02/03/arts/television/03spy.html?_r=1
Again – lack of IMAGINATION…failure to SHARE.
And there you have it. We continue to confuse looking smart; being smart; sounding smart; acting smart with the ability to actually do something with our smarts.
Someone asks you for the time and you describe the theory of relativity; a friend requests your famous chicken recipe and you send a treatise on nutrition; you are told its cold in the room (hint.hint) and you provide a white paper on global warming – along with a protest button to wear.
All good things to do. All interesting outcomes to the questions, requests or hints at hand. But none actually satisfies the need. Problem is – you had information – lots of it – but you didn’t use your imagination to link it to the need. You didn’t connect the dots.
Listen to this:
“You can know the name of a bird in all the languages of the world, but when you’re finished, you’ll know absolutely nothing whatever about the bird… So let’s look at the bird and see what it’s doing — that’s what counts. I learned very early the difference between knowing the name of something and knowing something.”
~Richard Feynman
Imagination drives knowing something; connecting the dots between knowing one thing and another drives new thinking and discovery and sharing all of that leads to even more discovery and new ideas.
So next time you see a pigeon – watch it – and call a friend….
Your thoughts?






The so-called failure of imagination wasn’t a failure of imagination. It was a focus on acquisition of data, rather than interpretation of the data they were gathering.
It’s easy to say “We need more information.” It’s much harder to say “OK, based on the information we have, what can we determine? What does all this mean?”
Admittedly, the balance between needing more information, and hesitating in the face of sufficient information to make a decision is pretty thin.
Lots of money is being spent on intelligence gathering, and not a whole lot on interpretation and intentions…at least in the Government.
How about with our clients?
my question exactly!!!! We need more human intervention.
Functioning teams share well. Dysfunctional teams don’t. New teams need to learn how and who to share with. Siloed departments often develop protocols for sharing which inhibit sharing. Siloed government agencies … forget about it.
On the subject of drawing insights from data: most raw data is useless unless converted into legible information such as a comparative index or a dashboard report. And most reports are not actionable until synthesized into meaningful insights or learning. Thus, a critical task in a data intensive business such as ours is converting data into information and then into meaning.
[...] of … Artist: Glenn White. Album: Sacred Machines. Deadbeat Summer. Artist: Neon Indian. Album: …Knowing and knowing the weekly ramblePosted by Glenn White on 2009-02-09 18:02:12 … Name (required) Mail (will not be published) [...]