Comments on: Organic Thinking http://weeklyramble.wunderman.com/marketing/organic-thinking a thought provoking ramble on the state of life, clients and the universe at large Tue, 27 Jul 2010 20:17:07 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Wayne Stevenson http://weeklyramble.wunderman.com/marketing/organic-thinking/comment-page-1#comment-731 Wayne Stevenson Fri, 05 Jun 2009 04:23:55 +0000 http://weeklyramble.wunderman.vmldev.com/uncategorized/organic-thinking#comment-731 Interesting to raise the spectre of "New Coke". Executives asked the question, How do we change the recipe (As they were required to do) for Coke without disinfranchising our loyal customers? How can we make the change without losing market share long term? Introduce a completely different beverage. Release it on to the market. Wear the consumer backlash. Listen to our customers. Re-introduce the original recipe excluding the key ingredients " at the request of our customers. Slightly different flavour, but not as severe as "New Coke" Increase market share and loyalty. "The real thing" or something quite close? Ask, ask and ask again, generate, stimulate and motivate response. Listen for prompts to the next question but remember that really good conversations rely on interactive communication. One person continually asking questions, with little interest, other than responses, from the other is interogation. Questions create the cocoon that allows the butterfly of conversation to take flight. WS Interesting to raise the spectre of “New Coke”. Executives asked the question, How do we change the recipe (As they were required to do) for Coke without disinfranchising our loyal customers? How can we make the change without losing market share long term?
Introduce a completely different beverage.
Release it on to the market.
Wear the consumer backlash.
Listen to our customers.
Re-introduce the original recipe excluding the key ingredients ” at the request of our customers.
Slightly different flavour, but not as severe as “New Coke”
Increase market share and loyalty.
“The real thing” or something quite close?
Ask, ask and ask again, generate, stimulate and motivate response. Listen for prompts to the next question but remember that really good conversations rely on interactive communication. One person continually asking questions, with little interest, other than responses, from the other is interogation.
Questions create the cocoon that allows the butterfly of conversation to take flight. WS

]]> By: david sable http://weeklyramble.wunderman.com/marketing/organic-thinking/comment-page-1#comment-730 david sable Fri, 05 Jun 2009 03:54:00 +0000 http://weeklyramble.wunderman.vmldev.com/uncategorized/organic-thinking#comment-730 I like the notion of recognizing the elephnat in the room -- is that what Obama did today? I like the notion of recognizing the elephnat in the room — is that what Obama did today?

]]> By: DR Wright http://weeklyramble.wunderman.com/marketing/organic-thinking/comment-page-1#comment-729 DR Wright Wed, 03 Jun 2009 15:35:38 +0000 http://weeklyramble.wunderman.vmldev.com/uncategorized/organic-thinking#comment-729 I am not the type of person where conversation lags unless we want it to. Like when you are with your family on vacation and you just like to sit with each other. Conversation is meaning if people will come off the superficial level and really speak. Dr. Letitia Wright The Wright Place TV Show http://wrightplacetv.com www.twitter.com/drwright1 I am not the type of person where conversation lags unless we want it to. Like when you are with your family on vacation and you just like to sit with each other. Conversation is meaning if people will come off the superficial level and really speak.

Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
http://www.twitter.com/drwright1

]]> By: Dustin Anderson http://weeklyramble.wunderman.com/marketing/organic-thinking/comment-page-1#comment-728 Dustin Anderson Mon, 01 Jun 2009 21:42:10 +0000 http://weeklyramble.wunderman.vmldev.com/uncategorized/organic-thinking#comment-728 I like the spirit of your post, but it seems to me that instead of using questions, the best tool to use is to just say what is right there. If a conversation feels stuck say "this conversation feels stuck". Don't over-embellish. If you're done with a conversation say "I'm done with this conversation". The only reason people don't say what they are thinking is they are afraid of what other people will think of them. In my experience, when you just say what is right there to be said, you open up the floodgates. My divorced parents recently came to visit and it was awkward. Once I pointed out the elephant in the room, people started talking and the energy loosened up. It might be a question, but I feel like that's too much of a "technique". I've gotten away from using technique in conversation and more towards listening and BEING PRESENT, being in the moment, and just saying what is right there to be said. It's amazing what can happen if you can stay in the moment and let conversation flow. I like the spirit of your post, but it seems to me that instead of using questions, the best tool to use is to just say what is right there.

If a conversation feels stuck say “this conversation feels stuck”. Don’t over-embellish. If you’re done with a conversation say “I’m done with this conversation”. The only reason people don’t say what they are thinking is they are afraid of what other people will think of them.

In my experience, when you just say what is right there to be said, you open up the floodgates. My divorced parents recently came to visit and it was awkward. Once I pointed out the elephant in the room, people started talking and the energy loosened up.

It might be a question, but I feel like that’s too much of a “technique”. I’ve gotten away from using technique in conversation and more towards listening and BEING PRESENT, being in the moment, and just saying what is right there to be said. It’s amazing what can happen if you can stay in the moment and let conversation flow.

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