What causes failure?
We plan, we work hard, we are sure that we have done it all right – and then WHAM!!! – it all falls apart, like we had no idea of what we were doing or where we were going.
Archive for the ‘Questions’ Category
Monday, January 25th, 2010
What causes failure?
- I am a big fan of checklists – following them lets you to free your brain from the question "What do I do next?" and allows you to dedicate more mental capacity to using your intuition, passion, and creativity.
Just this weekend my roommate was poking fun at me for having a checklist on my night side table with the first ...Read more >
- Not sure I want a passionate virtuoso as a surgeon. I'm imagining a knee surgeon playing my MCL like a Cello. Maybe? I don't know - I feel like some things need a checklist and some things need that passionate virtuosity. Read more >
Monday, January 4th, 2010
What was the most important event of the decade?
What was the most important event of the decade?
No doubt one of the most asked questions around the world as people gathered to ring out the old and welcome in the ‘10s.
- I am to a great extent impressed with the article I have just read. I wish the writer of weeklyramble.wunderman.com can continue to provide so much useful information and unforgettable experience to weeklyramble.wunderman.com readers. There is not much to tell except the following universal truth: No matter what you do, someone will ask for more features. I will be back.
- In my opinion this is very similar to the Evolution theory, lot of small and imperceptible steps that change our lives little by little. But as social humans we try to look for important events that marked each of us in order to feel important or transcendent. Reality is that if we go through history we will find that many ...
- Broadly speaking 9/11 was the most important event of the decade. We will feel its effects for many years to come. In terms of marketing and advertising, the maturing internet (Web 2.0, search, social media) will be viewed in retrospect as the most profound. I suspect when we look back a generation or two from now it'll be clear that the ...
Monday, November 30th, 2009
WHYES
WHY? Yes…WHY?
What I mean is, WHY?
In other words, WHY?
You see, I think we often get caught up in the “sureness” and “rightness” of our arguments but don’t spend enough time explaining the WHY – the benefit, the advantage, the gain, the win.
- Do you think there's a cultural evolution in what works as grounds for persuasion? I recently read from different marketers the argument that interest has lost its appeal/credibility and that marketing needs to rely more on shared values, common goals, a larger picture/story, etc. Isn't that what Obama did, appeal to shared values and common goals instead of particular interests ...
- Asking "why" questions of reality and the way things work is usually good. However, asking people "why" questions about what they do, and the particular ways they do it, can lead to trouble. "Why" questions to people often sound like accusations ("why did you do that"?) and put them on the defensive. So, focus the "why" questions on the reality ...
- In fact, the answer also lies in your last post - the importance of listening. When 'making a point' becomes most important, few have the inclination to go beyond the rational surface to the emotional core. The right answer to 'why?' takes time and energy to arrive at, and isn't that what we can't seem to find any of these ...
