Harold Burson always answered his own phone. He encouraged us to do the same. “Clients pay to speak with you” – not with layers of gatekeepers…was his lesson.
Posts Tagged ‘client’
Tuesday, May 27th, 2008
The Box
- Now think about how Facebook has changed the notion of friends -- we had a few friends growing up -- now we have thousands -- whar are friends for?? Read more >
- I love that proverb - but thought i had the ownership of it outside of Italy!....it's so true. You can never have too many friends - except on Facebook. Read more >
Monday, May 8th, 2006
Walk In
Here’s the question. What do you need to know about your client’s business? How much do you need to know? And on the flip side, how much do they need to know about yours?
- Frankly, even if I felt I knew the client's products, competition, customers, and brand better than they did—and even if I thought they were doing everything back asswards—it would be downright rude act that way at a meeting. A while back I got a brief filled with proof points that I felt wouldn't hold up under scrutiny. But I gave ...
- How much do you need to know? Probably more than you know currently. Take the time to get to know the dynamics of your clients business beyond just marketing and you'll develop insights that will add real substance to the work you suggest and present. Strangely enough the clients with whom I have taken the time to explain how we work, ...
