Posts Tagged ‘communication’

Monday, March 10th, 2008

Marcom

Marcom. Marketing Communications. Schools of Communication. Communication Technology. Courses in Communications. Often culminating in “What we’ve got here is a failure to communicate.” (Guess the source.)

So what is communication or communications all about? And why does it so often fail?

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Posted by David on 03/10 at 03:12 PM
  • The important question to ask is why do we have conversations in the first place - why do we need them? To build strong reliable relationships - to belong. Relationships don't suddenly blossom, they blossom one conversation at a time over time. Relationships don't suddenly fail, they fail one conversation at a time over time. So the answer ...
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    Posted by Lisa Cook on 2008-03-17 09:45:51
  • When a lot of people mention Information Theory (Claude Shannon's contribution to C20), they think of comms channel capacity and number of bits per second. What Shannon was developing at a deeper level was Information = what changes beliefs and expectations (in the receivers, ie, other people). Specific beliefs and expectations, not how many words it was, but what influence ...
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    Posted by Tom Osborn on 2008-03-10 21:13:18
  • Strother Martin in Cool Hand Luke.
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    Posted by Matthew Gyulay on 2008-03-10 15:35:25
Monday, October 29th, 2007

The Daisy Girl

The Daisy Girl. Most of us have never heard of her. I was 10 at the time and do remember…She helped a US President get elected in 1964 – before the Internet, before blogs and before cable. Called “Peace Little Girl,” the spot ran once yet created a buzz that is still remembered today.

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Posted by David on 10/29 at 03:28 PM
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    Posted by laLinda on 2010-01-13 00:22:56
  • Very true -- look at Snakes on a Plane -- huge buzz -- everyone predicted blockbuster becuae of Internet traffic and it was a major bust. Bad movie; bad content...
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    Posted by david sable on 2007-10-30 13:21:03
  • I should add that some of these tracking frameworks (to tell what works and what doesn't) are dangerous. The notion (trick?) is to identify poor comms as soon as possible. The danger is that what looks good in the beginning may end up in tears (eg, driving interest, but not solid behaviour), while some of the best things in life ...
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    Posted by Tom Osborn on 2007-10-30 06:36:04