Insight. The ability to see clearly and intuitively into the nature of a complex person, situation, or subject.
Insight is the greatest competitive edge in our business—in any business. Still.

Remember the good old days? You needed a quart of milk so you went to “The Store” (remember The Store, more on that in a moment) and bought one. Your choices were large or small; regular or skim and that was about it. Today?