CPM. The cost of 1,000 of just about anything…in our world the cost of 1,000 viewers/listeners/readers/experiencers… and a monetary metric that has been in use since the first thousand cave dwellers trooped by to look at the paintings…
Posts Tagged ‘conversation’
Monday, April 28th, 2008
CPM
- An affiliate system doesn’t need incentive pricing. It’s inherent in the system. A properly aligned affiliate website will simply bring in more clicks, leads or sales, resulting in higher payouts. A misaligned affiliate website will get little or nothing.
That's already more or less how we do things here when we run targeted campaign (still CPM based).
It seemed kind ...Read more >
- That you can rich out of Cts is clear -- look at Yahoo -- As you get closer to teh deal and teh CPM goes up it again begs teh question if you have teh right allowable -- Id pay way more to by-pass all the crap and get right to a customer -- No? Read more >
- Stephen quotes some rates (clickthru at 0.3%, conversion at 1%), and then some better rates (2% and 2%). This is where management of the front end (acquisition?) comes in. Clearly some affiliates are working much better than others. Time for incentive pricing?
Any idea whether sales after the first one (of a typical 3, at $250 each) come via clickthrus, ...Read more >
Monday, March 10th, 2008
Marcom
Marcom. Marketing Communications. Schools of Communication. Communication Technology. Courses in Communications. Often culminating in “What we’ve got here is a failure to communicate.” (Guess the source.)
So what is communication or communications all about? And why does it so often fail?
- The important question to ask is why do we have conversations in the first place - why do we need them? To build strong reliable relationships - to belong. Relationships don't suddenly blossom, they blossom one conversation at a time over time. Relationships don't suddenly fail, they fail one conversation at a time over time. So the answer ...
- When a lot of people mention Information Theory (Claude Shannon's contribution to C20), they think of comms channel capacity and number of bits per second. What Shannon was developing at a deeper level was Information = what changes beliefs and expectations (in the receivers, ie, other people). Specific beliefs and expectations, not how many words it was, but what influence ...
- Strother Martin in Cool Hand Luke.
