Posts Tagged ‘creative’

Monday, June 2nd, 2008

History

Question.

One of the ongoing dilemmas of our industry – balancing the art and the business…. not to mention the science – which should lead to the business – meaning that which is purely creative, combined with the need for serious business outcomes; added to ROI…all of which should lead to more business.

Read on...>>
Posted by David on 06/02 at 04:06 PM
  • I like that -- the slippers finding the feet....time for the Princess to bloom
    Read more >
    Posted by david sable on 2008-06-03 12:01:00
  • Measurement and the use of metrics has been a big part of running a business since Taylor (and in the minds of business leaders, for a long time before that). My feeling is that Marketing Departments lost the plot and the imperatives over the years, as Finance and Operations got more power and did their efficiency and effectiveness bit better. ...
    Read more >
    Posted by Tom Osborn on 2008-06-03 00:35:13
  • It’s a little off topic, but now you’ve got me curious. If you wanted to price a P&G;campaign around Business Outcomes, how would you price the campaign? What metrics are P&G;trying to measure? Presumably sales, but how do you correlate pricing/value of a specific online social campaign to an offline product (especially when there are probably numerous advertising channels, and on and ...
    Read more >
    Posted by Stephen Leavitt on 2008-06-02 21:45:26
Monday, June 26th, 2006

Canned

Can you really Cannes creative work? By that I mean: are there or can there ever be objective measurements of what makes one product inspired and another pedestrian? Or is it all subjective, as in “beauty is in the eyes of the beholder?”

Can we apply a metric to creativity and validate a dimensional scale? Or, by definition, do we diminish our thinking by creating linear judgments for a product that is produced by muse and synapse?

Read on...>>
Posted by David on 06/26 at 05:02 PM