Posts Tagged ‘decisions’

Monday, May 7th, 2007

Simplicity

Remember the good old days? You needed a quart of milk so you went to “The Store” (remember The Store, more on that in a moment) and bought one. Your choices were large or small; regular or skim and that was about it. Today?

Monday, September 11th, 2006

Blink

What gives our decisions power and credibility?

Is it primarily deliberation and analysis? If so, our ability to access reams of data is surely a boon. Yet, to me, it doesn’t look like anyone, anywhere (being a little political here…) is making much better judgments than they did years ago—before we had access to digital data. Maybe…..our conversion rates using all that data are not much higher than they were when we were strictly analog and using the printed data cards Lester often talks about.