The marketing battlefield is littered with the bones of “elegant” strategies that translated into brilliant creative, that won big awards, that drove no business, that caused the client to change agencies, and you know the rest….
Posts Tagged ‘results’
Monday, May 12th, 2008
Outcomes
- I took my first mortgage loans when I was 25 and that aided my business very much. However, I require the bank loan once again. Read more >
- Business Outcomes is clearly the driver of IT today and the focus of our client HP’s whole approach to the market. Business Technology and oppossed to just IT. The implication is a metric based on the drivers of the business as oppossed to metrics based on monitizing 3rd party web vendors.Downtown Toronto lofts Read more >
- love the site.
http://www.artofapproaching.com Read more >
Monday, July 31st, 2006
Rules
What’s your take on this?
A few weeks ago, I wrote about the differences between process and procedure. Process is liberating. Procedure is a constriction. It seems many of you agreed.





