Posts Tagged ‘results’

Monday, May 12th, 2008

Outcomes

The marketing battlefield is littered with the bones of “elegant” strategies that translated into brilliant creative, that won big awards, that drove no business, that caused the client to change agencies, and you know the rest….

Monday, July 31st, 2006

Rules

What’s your take on this?

A few weeks ago, I wrote about the differences between process and procedure. Process is liberating. Procedure is a constriction. It seems many of you agreed.