Small forces are changing the world. In fact, that is the sub-title of Mark Penn’s (CEO of Burson-Marsteller) new book == Microtrends…the small forces changing the world.
For those of you who are regular readers you, will recall that I have already written about this book before and sent copies to some of you for participating in a question session.
Why do I return to Mark Penn? I could say because he is in the news as a key player in the U.S. election – Live Search him – but the real truth is because there is a seasonal message to be shared.
